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Mike Priebe
Product Designer
UX/UI Design for AI Startups

Twice been the founding designer of successful complex AI-integrated startup products.

Designing strategic solutions that scale, meet business goals, & users love.

Designs for software applications, print, & branding.

N Kreative logo
refashion-splash-screen
Allerpher logo
Wild-Blue-Herons-You-And-I
Crescent Beach Half Marathon logo
UX UI for Allerpher Suspect Connections screen
visual thinking quote, Get things out of your head
and under your eyes, by Eva-lotta Lamm
Art Snob art show logo
Allerpher food-log-screen
We Make Stuff book Volume 02 front cover
ehsai-document-decontronstuction-app-small
ascent-tools-mountain-trail.jpg
architect-your-life-logo
wild-blue-herons-on-th-outside-cd-cover
Wild-Blue-Herons-You-And-I back jacket cover for vinyl album. Vancouver Jazz legends, Bill Sample and Darlene Cooper creat an album based on their love story. Illustration by Joe Average.
Harbour Centre Vancouver Graphic Design
PNI Staples notebook wireframes user flows
Simply Dish Cookbook Cover Design
reFashion logo
refashion-custom-outfit-selected
north-atlantic-explorers-the-sky-aint-ever-been-so-blue
north-atlantic-explorers--melodrone
north-atlantic-explorers-concerning-air-travel
north-atlantic-explorers-my-father-was-a-sailor
ehsAI logo
21c-hotel-chicago-sign
UX UI reFastion custom outfit request screen
Swag Clothing Company logo, graphic design
Crystalline logo, graphic design
ascent-hiking-app-paper-wireframes.jpg
ezra-kwizera-freedom-album
north-atlantic-explorers--ss-cape-nelson
21C Hotel Chicago
Allerpher Reported Symtoms Graph
Crescent Beach Half Marathon, print design
We Make Stuff book design, print design
Me Fon Smart Glasses, augmented reality design
Two Hat Security, Community Sift, Trending phrases over time
ehsai upload manager modal mike priebe design

Work

AI Document Analysis Made Fast, Intuitive, & Simple

ehsAI logo

ehsAI
Founding UX/UI Designer
Startup acquired by Intelex/Fortive

Designing the ehsAI SaaS app in 6 months

As a startup our small team at ehsAI was able to build the EHS (Environment, Health, and Safety) document web app from concept to launch in six months. The innovative UX design simplifies complex AI interactions. EHS professionals at large and small companies familiar working with documents by pen and paper are calling the ehsAI app “intuitive”, “easy to use”, and an “industry disruptor.” They get fast accurate results helping save 80% more time and money.

Time and cost savings of 80%

Designs that allow Environment, Health & Safety (EHS) professionals to work with AI to deconstruct regulations and permits into useable compliance information saving significant time and money. Creating safer workplaces and a cleaner environment.

Companies using ehsAI

Used by happy EHS veterans at companies like Koch Ag Energy Solutions, ALL4, Mosaic, Apple, and more.

User feedback

The time-savings is amazing
The whole process feels like a video game, it’s entertaining, it’s fun
Intuitive and simple
ehsAI - application dashboard using AI to Deconstruct documents, showing list of documents and upload options

Helping Customers Achieve Their Goals While Increasing Cart Conversion

PNI Media logo

PNI Media
Senior Product Designer
Enterprise ecommerce solutions company

Increasing Staples' cart conversion 7 percentage points nationwide

At PNI I created a better checkout flow increasing cart conversion for Staples by 7 percentage points for all multi-page document print orders nationwide in the USA.

Account migration 20% beyond highest expectations

Surpassed business goals and expectations for customer account migration, retaining more customers and providing an easy transition experience.

Serving the world’s largest retailers

PNI Media builds and designs digital products for some of the world’s largest retailers such as Staples, Costco, Sam's Club, and Fedex. I was responsible for a variety of UX/UI projects for the Staples US Apollo initiative.

Quotes From teammates

I learned a lot while working with you. You are always positive and proactive. You are a great teammate and an awesome support and friend
You are a delight to work with and a total pro

Reduce Bullying & Other Toxic Chat to Increase Community Engagement for Gaming & Social Apps

Community Sift logo

Two Hat Security (Community Sift)
Founding UX/UI Designer, Front End Developer
Startup later acquired by Microsoft

Improving Community Sift's moderation speeds up to 2x

I was the founding designer at the Two Hat Security startup building the Community Sift SaaS B2B product. We used AI to build a game changing chat filter and moderation tools. User testing showed the new designs improved customer's moderation speeds by up to twice as fast as previously. The moderators were also able to be more accurate. Feedback included positive comments about the improved functionality of the new layout as well as the benefits of less scanning distance between content and moderator actions. Faster moderation means less bad actor disruptions and a more positive community.

Building better communities for...

I communicated directly with clients to assess and create custom design solutions serving global companies such as TikTok (Musical.ly), SuperAwesome (PopJam), Kabam (Marvel Comics), Roblox, and others.

Feedback

With Sift we have effectively reduced moderation, with about 70% of mod workload having been reduced...this is giving time back to our mods who are able to engage with the community
Mike really understood what it was that we wanted and needed and met our goals of keeping it really simple and focused
Two Hat Security Community Sift Dashboard

Projects

Refashion

Making Shopping for Reclaimed Vintage Clothing Easy

reFashion logo

Refashion
Personal Project
Upcycled Designs and Reconstructed Vintage

Reclaimed vintage clothing to recreate fashionable outfits.

An app for reclaimed vintage clothing sustainability. Recreating fashionable outfits for women seeking stylish clothing at reasonable prices with an engaging shopping experience.

Bringing Insights to Complex Allergy Data

Allerpher logo

Allerpher
Personal Project
Allergy Tracker App

Creating an insightful food diary experience to help users track allergies and live healthier

Leveraging AI to decode the hidden sources of delayed IgG allergy-type reactions.

Allerpher app design examples on 3phones